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Yoast’s mission: SEO for everyone
Our mission is ‘SEO for everyone’. We keep that in mind, in everything we do. But what do we mean by it? And why is it our mission? In this post, I’d like to explain Yoast’s mission. A little bit of...
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What are custom taxonomies in WordPress?
In WordPress, content can be grouped using categories and tags by default. WordPress calls these groups taxonomies. When you are serious about your content and have a lot of it, it will pay off to...
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Managing access to Yoast SEO with SEO roles
With the release of Yoast SEO 5.5 comes a great new feature: SEO roles. A site admin can now determine in the backend of WordPress who gets access to the various settings and features of Yoast SEO....
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How to improve WordPress search
The default WordPress search functionality is certainly lacking in areas. Although changes were made in 2013 to improve it, there are still a few areas where WordPress could use some help. It is,...
View ArticleUser-testing Gutenberg
At Yoast, we organize a company-wide user testing session each month, where we ask our employees to take a look at a product or feature. On October 12th we focused on user-testing Gutenberg. We did...
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Search appearance variables in Yoast SEO
Variables have become a staple of Yoast SEO. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance,...
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Yoast SEO 5.8
For us, these last few weeks were mostly about our SEO conference YoastCon, but work on Yoast SEO went on as well. Today, we’re proud to present Yoast SEO 5.8. In this release, you’ll find a truckload...
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How to connect Google Search Console to Yoast SEO and fix errors
In our plugin, you can connect Google Search Console to Yoast SEO. This verifies your website for your Google Search Console account and allows you to view your crawl errors. Especially when you have a...
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Always improving: Yoast SEO in 2017
A year always seems like such a long time. But whenever we reach the end of one, we tend to say: where did it go? That’s definitely the case for developing and using software. We’re so invested in...
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Yoast SEO: How to use the internal linking tool
The article you are about to read is probably one of the easiest posts I have written in a long time, as its subject is right there next to the edit screen in WordPress: the internal linking tool,...
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How to add focus to your text with Yoast SEO Insights
Your keyword research is done and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing your article, you notice it...
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Migrating Yoast.com’s webshop from EDD to WooCommerce
At Yoast, we optimize every aspect of websites’ performance. Our goal is to make the web a better place by making websites more usable, easier to navigate, faster, and more reliable. In September 2017...
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Yoast SEO 7.1: A língua Portuguesa
Two weeks ago, we released one of our most significant updates yet: Yoast SEO 7.0. This release featured some much-needed spring-cleaning and a wholly revamped XML sitemap experience. In it, the focus...
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Media / attachment URL: what to do with them?
In our major Yoast SEO 7.0 update, there was a bug concerning attachment URLs. We quickly resolved the bug, but some people have suffered anyhow (because they updated before our patch). This post...
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Yoast SEO 5.2: Accessibility, compatibility and bug fixes
Today we’re releasing Yoast SEO 5.2. In this brand new version you’ll find some feature enhancements, accessibility improvements and a couple of bug fixes. In addition to that, we’ve laid some...
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Yoast SEO supports Advanced Custom Fields (ACF)
Advanced Custom Fields, or ACF, is one of the most popular WordPress plugins to date. It makes it possible to turn WordPress into a full-blown, custom-made content management system. How? By providing...
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Yoast SEO 7.7: New snippet editor & better snippet variables
The snippet editor is one of the core pieces of technology in Yoast SEO. It helps you build snippets that truly stand out in the search results to get you traffic. To make this vital piece future-proof...
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Noindex a post in WordPress, the easy way!
Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. Setting a page to...
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How to optimize WordPress after running a page speed test
If you’re serious about your WordPress website, you have run a page speed test at some point. There are many variations of these tests out there. Some more convenient and true to your target audience...
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Why there’s only one model: the open source model
WordPress was built by the community. In just a few incredibly productive years, it grew to become the most popular CMS in the world, and all of us in the WordPress Community played a role in the...
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